I have over 25 years of experience in the design, delivery and implementation of cross channel, data driven SaaS solutions and services. I have worked extensively with enterprise level clients across a range of industry verticals managing all phases of a project life cycle; from pre-sales and initial requirements analysis to strategic and conceptual design, prototyping through to project implementation and enhancement.

I’ve shaped strategies for behavioural marketing and advertising projects which boost conversion, deliver sales growth and return on investment. I’m effective at managing large P&L responsibilities and mentoring diverse teams, with excellent business process and communication skills. I’m customer-centric with the ability to initiate profitable relationships with global stakeholders and technology creators & vendors.

I bring a great sense of energy and passion to the workplace. My colleagues and customers value me because I’m organised, I do what I say I will do; and I do it with a laugh and a wry smile.

Specialties: Solutions Consulting, Technical Architecture, Business Operations, Project Management, Account Management, Pre Sales, Omni-channel digital strategy and implementation. Customer life cycle planning, lead acquisition and conversion through SaaS tools. Digital behavioural analysis and data driven insights. Product development, e-commerce and online service optimisation. Gaming & Gambling.